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Elite Training Systems
Welcome to Elite Training Systems!

Elite Training Systems delivers results!  We specialize in performance enhancement, team development and corporate profitability.  We are a Canadian company that offers sales training, coaching and consulting.  We work primarily with companies and consultative sales professionals who work in a business to business selling environment.

 

Elite Training Systems delivers a variety of training workshops in a open public format, the majority of which are half-day (four hours) in length.  Our premium public workshop offering, the Elite Sales Skills Training Program is an ideal solution for companies and individuals wishing to raise consciousness, increase discipline and enhance the performance of Consultative Sales Professionals through balanced education.

 

Each of these workshops are available as a Customized On-Site Program as well as those programs that are not available through our Public Workshop Offerings.

 

In addition, Elite Training Systems offers personalized Sales and Business Coaching for those situations requiring a more personalized touch and Consulting Services for organizations that need a tune up or assistance to create a full fledged structured approach to selling in order to move the business forward.

 

Here is a complete listing of our current sales training workshops.  For workshop highlights and a description of who should attend, click the links:

 

Module 1 - Personality Patterns and Profiles

 

I learned a lot about myself and how to adjust my style to cater to candidates and clients.  The time flew by.  The workshop had valuable information from different perspectives and Marshall is a dynamic, personable facilitator.

Sandra Gallacher, Staffing Consultant, Armor Personnel

 

Module 2 - Psychology of Selling

 

Very informative and interesting. Mind opening. I learned that my attitude has to change to succeed.
Dave Davies, Sales Representative, Marks Supply Inc.

 

Module 3 - Rapport and Relationship Building

 

Great atmosphere in the classroom with lots of relevant topic information.  I learned a lot from different rapport building topics and questions and how to build credibility.  Marshall always makes the student’s concerns a top priority and focuses on coming through with answers.

Tyler Kelly, Sales Representative, Cambridge Canvas

 

Module 4 - Uncovering and Creating Business Opportunities

 

I learned the most from “What are your numbers”. I did already know the importance of this but to see it in writing with the percentages that it takes to get that one customer really hit home.  Today’s information has been very helpful.  The course had some very good ideas and the examples were well covered in the material.  Marshall is easy to understand and is very interesting.  He provided good and helpful information.

Dave Pipes, Outside Sales, DeeTag Ltd.

 

Module 5 - Telephone Skills and Appointment Scheduling

 

Very well done!  By creating the benefits statement, I learned that asking the questions before trying to make the call is very important.

Dave Milne, Sales Representative, John Crane Canada

 

Module 6 - Successfully Handling and Overcoming Objections (Theory and Role Playing)

 

Excellent workshop!  I learned to use the tools of books and others’ experience to handle common objections.  Marshall is very good.

Dale Siebold, Sales Representative, Reist Industries

 

Module 7 - Interviewing and Communication Skills - High Impact Client Interviews (Theory)

 

Today’s workshop was compact, yet full of relevant information.  I learned the type of questions to ask along with examples of those types of questions.  Marshall is an excellent instructor.  There was great flow to the morning, good stories and even a few good laughs.

Tyler Wilson, Account Executive, Allprint Ainsworth

 

Module 8 - Interviewing and Communication Skills - High Impact Client Interviews (Role Playing – Must Attend Theory)

 

Today I learned the importance of preparing ahead of time.  It speeds up the sales process.  Great handbook!  It helped the new sales person and the experienced ones too.  Marshall was able to adapt to our late schedule change and put together a great session.

Andrew McClure, Dealer Manager, Cover-All Buildings

 

Module 9 - Problem Solving and Creative Sales Solutions

 

This workshop really made me open my mind and look at things from a different angle.  I learned the most from the creative thinking.  Marshall is very motivational.

Tami FrankFord, BC Territory Manager, Electrolux

 

Module 10 - Proposal Preparation and Presentation

 

There are many misconceptions regarding what a proposal is really meant to achieve.  This training session opened my eyes!  I was able to identify the different types of proposals and under which circumstances to use (or not use) them.  This is extremely valuable and will no doubt, increase my sales and the utilization of my time.  Marshall detailed how to use a proposal as an extension of my sales arsenal and I feel extremely confident presenting my proposals to future customers.  Great job Marshall!

Austin Greavette, Account Executive, Execulink Telecom

 

Module 11 - Powerful Sales Presentations (Theory)

 

Great content and good information with things I need to be aware of and thinking about when preparing for a presentation.  I learned that the questions and answer period is best not left to the end of a presentation.  Marshall is always great with good stories that tie the message in.

Stacey Duggan, Chief Leadership Officer, Operations, Prior Resource

 

Module 12 - Powerful Sales Presentations (Role Playing – Must Attend Theory)

 

I was very pleased with Marshall’s critique.  It was very positive and excellent feedback that I will implement immediately.  Marshall is an excellent presenter and he wants you to be successful.  I would recommend for anyone who wants to earn six figures and wants to be well known in their industry to take this course.  The role playing presentation was the most informative and positive experience.  Initially I was very nervous about being critiqued but with Marshall’s positive approach (sandwich approach) this experience has been the most rewarding.  I have taken numerous sales courses but nothing comes close to Marshall’s.

Donna Gagich, Regional Sales Manager, Provincial Environmental

 

Module 13 - Advance Customer Service

 

Great workshop!  It helped me to refocus on what’s important – your customers.  I like the follow-up and follow-through.  It made me aware of its impact on your business.  Marshall is an excellent teacher.

Jeff Ryan, Sales Manager, Double R. Steel Inc.

 

Module 14 - Referral Based Selling

 

Referral based selling is a great workshop for me as a ‘new agent’.  It gave me new ideas to put to use.  I learned “Don’t be afraid to ASK!”  I was very comfortable with Marshall, it was very easy to speak up.

Tina Jesso, Sales Representative, Prudential Grand Valley Realty

 

Module 15 - Professional Image and Organization

 

It was a good day and time well spent. Marshall kept the workshop on track and he has a way of getting student involvement.

Rick Boonstra, Cimatec

 

Module 16 - Time, Territory and Account Management

 

Marshall covered more aspects than I expected.  I learned a lot from the planning pyramid.  This workshop was well presented and I had very good feedback from my group.

Leon Lukasik, Sales Manager, Eastern Canada, Drive Products Inc.

 

Module 17 - Practical Goal Setting

 

Very informative, very personal.  Having a small group was great.  I learned the difference between a ‘realistic goal’ and one you believe you can achieve.  Marshall was great.  He is confident, as if he has been through it many times but not ‘scripted’ or ‘generic’.

Paul Groulx, Sales Manager, Western Region, Tri-Lad

 

Module 18 - Strategic Business Planning for Sales Professionals

 

Today was informative and generated questions that one must answer themselves.  I learned the many different things that need to be considered when compiling a business plan.  As usual, Marshall was great.  He ensures that everyone participates and accesses their own situations.

Martin Pemberton, President, Sierra Automation

 

Module 19 - Asking for the Order

 

I thought it was extremely helpful as this workshop really applied to me.  I learned some new closing techniques and how to ask the right questions.  Marshall is very personable.  Today was a smaller group so a bit of individual help was appreciated.

Jennifer Wright, Technical Account Manager, Maxxam Analytics

 

Module 20 - Negotiation Skills

 

Negotiation is a critical component of the sales cycle and I have leveraged the tools and instructions that Marshall presented and started applying them immediately.  This seminar was a great investment of money and time.”

Stephen Kane, President, Direct office Equipment Inc.

 

Module 21 - Elite Sales Management

 

Great course and very informative.  I learned the most where people shared their stories.  I realized we have similar issues and even though it was handled differently, there was the same outcome.  Marshall was great, as always!  He is very good at ensure everyone participates and gets involved.  He allows everyone an opportunity to share and learn to help them improve.  Very good at keeping the course on track.

Don Cheevers, Chief Leadership Officer, Business Development, Armor Personnel

 

Module 22 - Competitive Selling Tactics

 

Marshall’s timing with this module is perfect. Due to the drastic changes in today’s business world, with specific regard to competition coming from all corners of the world and price being the main benefit, it is imperative that Sales Professionals understand the needs of their customers more than ever and stay focused on the “sell” aspect, rather than that of “order taking.” Marshall has once again put together a program that gives you the tools to properly plan and help you formulate the right answers. The session is interactive, easy to understand, and effective. Well done!

Tasos Stathopoulos, Senior Manager, National Accounts

Bessey Tools North America

 

Module 23 - High Performance Business Management

 

The workshop will be helpful and it inspires me to do what I learned.  Marshall is an awesome motivator!  Success thinking and behaviour was really helpful.  I need to change my thinking.

Patricia Clark, Sales Representative, Prudential Grand Valley Realty

 

Module 24 - Psychology of Leadership

 

Testimonials Coming Soon!

 

Module 25 - Mastering the Complex Sale

 

Testimonials Coming Soon!

 

Module 26 - Elite Customer Service

 

I enjoyed discussing in detail the qualities of exceptional customer service.  I learned the importance of customer service systems.  This information will assist me with designing custom procedures for our business.  The materials are interesting and beneficial.  Marshall is very enthusiastic and has lots of experience to draw on.

Marybeth Arsenault, Customer Service Manager, Continental Ingredients Canada

 

Module 27 - Inside Selling Skills

 

Today’s workshop was a very informative session.  I had my eyes opened to the amount of sales techniques to use in situations.  Hoping and looking forward to seeing these items implemented in our organization.  I learned the most from ‘Closing the Sale’:  I would think that No is No, apparently NOT!  Marshall holds a well thought out session, keeping participants awake, alert and participating.

Shari Lagala, Health, Safety & Training Manager, Patene Building Supplies

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