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Elite Training Systems
Module 1 - Personality Patterns and Profiles
Common Sales Challenges and Training Needs Addressed in this Workshop:

 

Here is a list that may apply to one individual, several staff or an entire sales team:

  • Challenges reading people and adjusting selling style and approach to the situation in order to increase success ratio.

  • Inability to recognize and understand their own personality traits and characteristics in order to leverage strengths and compensate for weaknesses.

  • Overly rigid, set in their ways which negatively impacts their/team sales results.

  • Differing perspectives combined with inflexible views, resulting in personality clash and internal or external conflict.

  • Out of balance personality, too much of any one thing i.e. driven, high spirited, people pleaser or detail oriented which negatively impacts internal/external relationships and overall sales results.

Workshop Highlights:
  • Basic pre-workshop test to determine what personality style the participant is.

  • Explanation of the four primary personality styles, history of how they were first discovered, how they are used today and where you fit into the mix.

  • Introduction to patterns and habits that exist in human beings.

  • In depth discussion of the characteristics present in each of the four personality styles.

  • Overview of personality indicators and how to determine what type of individual you are interacting with.

  • Explanation of how each of the four personality types are motivated and primary decision making factors that drive their choices.

  • Tips and suggestions for how to leverage this information to improve your sales results, interact successfully with a broader range of people and gain more enjoyment out of your sales career.

Who Should Attend:

  • Anyone who is new to professional selling and looking for the tools, techniques and advantages that will get them off to a faster start in their sales career.

  • Those who wish to better understand themselves and be able to leverage that knowledge in order to produce better results from their efforts.

  • Participants who wish to learn ideas and methods for being more effective at reading prospects and customers.

  • Anyone who understands the necessity to adjust their style, pace and delivery to better address the needs of the prospect.

  • Those interested in learning how to pick up on the key indicators that will tip them off to the type of individual they are attempting to sell to.

  • People who work in a selling environment that places them in front of a wide variety of personality types and want to better understand the subject.

  • Sales people who want to better serve their customers by being more intuitive to their needs, wants and desires.

Course Details:
Instructor: Marshall Northcott, Corporate Sales Trainer            (Click Here for PDF Download)
City Date
  Calgary    September 13, 2010
  Cambridge (CanAmera Corporate Centre)    September 17, 2010
  Ottawa    January 10, 2011
  London    January 10, 2011
  Mississauga    January 14, 2011
Duration: Half-Day
Start Time: 8:00 a.m.     Finish Time: 12:15 p.m.
Training Materials, and Refreshments Included.
Hotel Information: Click links (names of cities above)
Individual Course Fee: $197.00 per person, taxes extra
(for multiple course discounts Click Here for Workshop Fee Details)
(Discount 10% for 3 or more individuals in attendance at same course from same company-Please use Fax Form to take advantage of discount)
Testimonials:

I learned the most from studying the four personality types.  I now have a better understanding of how to adjust my styles.  This course was very well run and organized.  It was very interactive and the content was interesting.  Marshall kept the class moving well and the interest was maintained throughout.

Jeff Kuhn, Sales Representative, Lone Wolf Real Estate Technologies

 

Realizing my own type of personality and understanding how to cross reference with the analytical type will help me in my position at work.  It was great to learn the four types of personalities and understand them.

Sarah MacDonald, Director of Marketing, Lone Wolf Real Estate Technologies

 

I learned a lot about myself and how to adjust my style to cater to candidates and clients.  The time flew by.  The workshop had valuable information from different perspectives and Marshall is a dynamic, personable facilitator.

Sandra Gallacher, Staffing Consultant, Armor Personnel

 

It was great learning how to read people because it will help me in my sales career.

Ryan Edwards, Sales Representative, Craig Security

 

Today, I learned what to look for and different things that will tell me about my clients personality.

Shelley Parsons, Manager, Business Solutions, Armor Personnel

 

This was the best training ever!  Very informative.  The what, why, how and who was fully covered.  The best part was the defining of the personality types by tone, appearance and words.  Changing our 'way' to mesh with them.  This is the first workshop where time flew and I had FUN!  Marshall is funny, smart and a great speaker.  Very friendly and imaginative.

Jennifer Robins, Inside Sales Agent, Execulink Telecom

 

I enjoyed learning more about personality traits and adapting my selling skills accordingly.  Thanks!  Marshall is a great communicator.  I very much enjoyed the course.

Maggie Ciecwierz, Account Executive, Allprint Ainsworth Inc.

 

Very impressed!  The workshop brought insight into an area that I have not learned before.  I like learning the four personalities and how to approach each differently in my sales cycle.  Well done!  I found that everything flowed well and made sense to me.  Marshall was enthusiastic in delivering the course.

Terry Genttner, Sales Associate, Execulink Telecom

 

Very engaging.  Marshall is very well spoken.  Great presentation.  I learned the most from the evaluation of personality types.  Marshall was great at explaining the material.  Excellent job.  Thank you for taking the time to instruct others of your knowledge.

Tyler Kelly, Sales Representative, Cambridge Canvas

 

It was great to have my tunnel vision broken.  Today really opened my eyes to other personalities.  I learned that being too much of one personality can become a negative.  Marshall was great.  He's direct and funny.  The workshop was enjoyable.

Austin Greavette, Accounts Executive, Execulink Telecom

 

Very detailed and easy to understand.  Marshall makes it a friendly environment.  It was interesting to learn the different personality types and how to adjust looking specifically at how certain types of people operate. No complaints.

Brad Patterson, Sales Representative, Cambridge Canvas

 

Today's workshop was a great tool for me in learning how to interact with my team members and customers.  The best part was learning the strengths and weaknesses of each personality type.  Everything was so organized and Marshall kept everyone on topic.  He kept everything respectful, humorous and educational.

Marcia Herteis, Inside Sales & Service Team Leader, Execulink Telecom

 

Good format, engaging, good venue (small and intimate), interactive.  I learned about mechanisms or ways to adjust based on my "personality".  Marshall is engaging and a good listener.  He responds to questions and has good time management for the four hours.

Arend VanEck, President, MERAK Systems Co.

 

Personality Patterns and Profiles was thought provoking.  I took off the rose coloured glasses.  Well presented and very professional.  I like the changing patterns and looking at customers and employees to improve conditions.  Marshall is very outgoing, open and honest.

Jill Edwards, Corporate Sales Representative, Execulink Telecom

 

Good overall coverage and foundation to build skills on.  I learned the most from reading people and being aware of what to look for.  Very well done - good length and quantity of material.

Dave Milne, Technical Sales Representative, John Crane Canada

 

The flow of the course was fast paced and well run.  The materials were easy to understand and all areas covered were very clear and concise.  I learned what motivates the different personalities.  Well done.  I got what I was expecting.  Marshall is energetic and well informed.

Scott Wylie, Director of Business Solutions, Execulink Telecom

 

Marshall is very confident and makes you energized from the beginning to the very end of the presentation.  He made me realize that I have the ability to stay positive for long-term success.

 

Marshall is a very good and engaging speaker.  The Nerf Balls were a good break.  I was great to finally understand emotions and how they affect our abilities and intelligence.   Marshall , you were great and keep up the good job.

 

Very informative, the visuals were excellent.  Questions asked by Marshall brought to the surface many issues that are everyday but taken for granted.  Well presented, Marshall .

A true eye opener of myself.

 

Very good speaker and I've learned something already from Part 1 of the Personality Profiles.  I think all the courses were well explained.   Marshall did a great job and I've seen or learned that you can change some bad habits.

 

Very informative and interesting.  Mind opening. I learned that my attitude has to change to succeed.

 

I highlighted a couple of items which are important for my future.

 

Excellent content and subject matter.

 

Excellent, the four hours goes by quickly. I learned the power of positive thinking.

 

Very good, I learned a lot today. Motivation. I learned what motivates us.

 

Enlightening and motivational. I think Marshall does a great job.

Module 2 >>>