Home | Contact Us | Programs
Sales Communication Leadership Professional Coaching Customer Service Career Opportunities
Module 2 - Psychology of Selling
Common Sales Challenges and Training Needs Addressed in this Workshop:

 

Here is a list that may apply to one individual, several staff or an entire sales team:

  • Lack of understanding regarding the inner workings of the human mind and the connection to success conditioning, motivation and positive mental attitude.

  • Unawareness or insufficient consciousness regarding human psychology which translates into substandard performance and sales results.

  • Unrecognized, imbalance in personality characteristics, resulting in repeat attitudes, behaviours and actions that impede personal/professional growth and income earning potential.

  • People who are mentally stuck in a frame of mind that is causing various deficiencies in performance, ability to learn, evolve and improve in numerous phases and modes of selling.

Workshop Highlights:
  • Attending this workshop will help you gain a clear picture of what makes you tick and provide you with a huge advantage in the sales profession over your greatest competition, yourself!

  • You will learn what it takes to get yourself up, keep yourself up and stay motivated and driven towards your goals and objectives.

  • Participants will explore programming and conditioning and learn secrets for gaining an unfair advantage in their sales career.

  • You will learn the importance of positive self-talk and how to use the power of suggestion to your advantage.

  • You will also explore the significant role that emotions play in your everyday life and how champions in any aspect of business learn how to take charge of their emotions in order to achieve maximum results even when faced with adversity.

  • You will become aware of your personal and professional motivators and how to harness the power of motivation.

  • You will discover the difference a positive mental attitude will make in your career when you face challenges and tough times and gain valuable attitude maintenance tips so people will want to do business with you!

Who Should Attend:
  • Anyone who is new to professional selling and looking for the tools, techniques and advantages that will get them off to a faster start in their sales career.

  • Those who encounter a variety of customer and prospect attitudes and reactions in the course of their workday and wish to broaden their coping skills.

  • Participants who wish to strengthen their ability to work under pressure and manage adversity with ease.

  • Those wanting to gain a better understanding of how the human mind works so that they are able to tap into their own potential and also be more in tune with how their customers think and behave.

  • Anyone seeking ideas that they can use to make it easier for them to sell to a higher percentage of prospects at a greater frequency.

  • People who want to minimize turmoil and feel a greater sense of emotional serenity.

  • Sales people who want to improve their understand how to maintain a positive frame of mind during the majority of the workday.

Course Details:
Instructor: Marshall Northcott, Corporate Sales Trainer            (Click Here for PDF Download)
City Date
  Calgary    September 27, 2010
  Cambridge (CanAmera Corporate Centre)    October 1, 2010
  Ottawa    January 24, 2011
  London    January 24, 2011
  Mississauga    January 28, 2011
Duration: Half-Day
Start Time: 8:00 a.m.     Finish Time: 12:15 p.m.
Training Materials, and Refreshments Included.
Hotel Information: Click links (names of cities above)
Individual Course Fee: $197.00 per person, taxes extra
(for multiple course discounts Click Here for Workshop Fee Details)
(Discount 10% for 3 or more individuals in attendance at same course from same company-Please use Fax Form to take advantage of discount)
Testimonials:

Self awareness has helped me to not only re-examine myself but to reaffirm characteristics in myself.  Opened my mind to changer personally and professionally.  Fantastic instructor!

Rosa Rosa, Account Manager, Addison Leasing

 

Informative workshop, realized I need to be more open to change.  Also need to be more self motivated.  The facilitator was informative, open, funny and receptive.

Shelley Robbins, Business Development Manager, Ice Corp Logistics

 

The course went into detail about the specifics of how to be self aware and how to implement change.  It used real life examples to relate to.  Excellent facilitator, keeps it interesting and keeps participants engaged.

Janet Hayes, Account Manager, Addison Leasing

 

Encapsulating myself in a positive environment is paramount to reinforcing my self talk and self-image.  Knowing this, I can make changes in my daily routine that will make me a more confident motivated sales person.

Angelo Florendo, Product Specialist, Phoenix AirMid Biomedical

 

Today taught me the need for balance of various strengths and the areas of importance for sales people.  The course made it easy to make comments and add to the discussions.  Marshall is engaging and makes it easy to participate.

David Charko, Sales Representative, Wentworth Associates Ltd.

 

I learned that it is important to understand my strengths and weaknesses, clarify what is important to me (life goals) - the 'why'.  And determine a route that will get me there - the 'how'.  Success is up to me.  In each session, I keep learning new things, which is great!

Cameron Miller, Product Specialist, Phoenix AirMid Biomedical

 

Great job!  Good written material and presentation to absorb the knowledge learned.  I was surprised to learn that over 80% of our thoughts are negative and we need to be conscious of this.

Brad Patterson, Sales Representative, Cambridge Canvas

 

Self-discipline.  I need to start my day positive and work towards applying that to every part of my day.  Marshall is outgoing, funny and knowledgeable.

Mark Bennett, Sales Representative, Unitec York Inc.

 

Today's workshop was excellent.  I learned that balance (versus extreme) is very important.  It reduces the chance that people are tuned off.  Predictably solid.

Arend VanEck, President, MERAK Systems Co.

 

There was lots of material to cover and great examples were used.  I learned the most from the motivation factors and different mindsets.

Tyler Kelly, Sales Representative, Cambridge Canvas

 

My third Elite Training Systems Workshop and I've enjoyed and found every one helpful. I was so impressed by Mr. Northcott's sales skills, that in addition to attending these workshops, I hired him to accompany and coach me on several sales appointments to clients in New York and Pennsylvania.
Thilo Biedermann, Area Manager, North America, Gotz Service


Very informative and interesting. Mind opening. I learned that my attitude has to change to succeed.
Dave Davies, Sales Representative, Marks Supply Inc.

 

I highlighted a couple of items which are important for my future.
Lars Nielson, Sales Representative, Marks Supply Inc.


Excellent content and subject matter.
Tom Melnychuk, Branch Manager, Marks Supply Inc.

 

Excellent, the four hours goes by quickly. I learned the power of positive thinking.
Kevin Bokor, Sales Representative, Marks Supply Inc.

 

Very good, I learned a lot today. Motivation. I learned what motivates us.
Brian Bokor, Sales Representative, Marks Supply Inc.


Enlightening and motivational. I think Marshall does a great job.
Ed Lambert, Sales Representative, Marks Supply Inc.

 

Marshall is very confident and makes you energized from the beginning to the very end of the presentation. He made me realize that I have the ability to stay positive for long-term success.
Chris Hunter, Sales Representative, Patene Building Supplies


Marshall is a very good and engaging speaker. The Nerf Balls were a good break. I was great to finally understand emotions and how they affect our abilities and intelligence. Marshall, you were great and keep up the good job.
Mike Boudreau, Sales Representative, Patene Building Supplies

 

Very informative, the visuals were excellent. Questions asked by Marshall brought to the surface many issues that are everyday but taken for granted. Well presented, Marshall.
Sandro Petrin, Sales Representative, Patene Building Supplies

 

A true eye opener of myself.
Tom Morse, Sales Representative, Patene Building Supplies

 

Very good speaker and I've learned something already from Part 1 of the Personality Profiles. I think all the courses were well explained. Marshall did a great job and I've seen or learned that you can change some bad habits.
Roch Barrette, Sales Representative, Patene Building Supplies