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Elite Training Systems
Module 21 - Elite Sales Management
Common Management Challenges & Training Needs Addressed in this Workshop:

 

This list that may apply to one or several individuals or an entire sales management team:

  • Provide a foundation and the necessary assistance to individuals in, or being considered or groomed for a sales management position who have had no formal training, coaching or mentoring for the role and therefore have minimal understanding of how to effectively provide the necessary guidance, direction, structure, systemization, performance evaluations, feedback, tools and resources to ensure the personal and professional growth of individual sales staff and the development of the team as a whole.

  • Those who have minimal or no experience in the recruitment process or who have experienced low level retention in hiring and need assistance to build a success formula for screening, interviewing, setting candidate selection criteria, hiring and initial training/orientation to ensure higher rates of success.

  • Individuals who lack the necessary skill and/or knowledge required to develop tools and systems that increase team/individual accountability and increase the likelihood of achieving corporate revenue goals and growth objectives.

  • Management trainees or candidates who have no formal training or experience and lack the foundational knowledge in the areas of coaching, mentoring and performance evaluation that is necessary for drawing out potential and elevating results.

  • Staff who are or will be involved in strategic business planning, establishing/assigning sales territories (or account/customer bases), setting/assigning sales objectives/revenue or growth goals, preparing and/or reviewing compensation plans, introducing incentive programs, making or setting product pricing/margins  and require professional guidance and direction in order to better understand these management responsibilities and how to go through the necessary thought process

  • Managers or management candidates who recognize that opportunity for improvement exists in the areas of communication, initiation of standard operating procedures, setting of expectations, conflict resolution, staff skills development and other foundational leadership characteristics in order to set individuals and teams up for significant success.

Workshop Highlights:
  • In this intensive two day workshop you will learn how to apply your personal management style while developing your core competencies to meet the challenges of your business environment.

  • Working with you, we will help you to develop an interviewing strategy so you're able to build a solid sales team by recruiting talented individuals with the raw skills necessary to succeed in your selling environment.

  • Motivational skills that bring out the best of each individual will be discussed so that you can meet the demands required for successful team development.

  • In this session we will have an open dialogue regarding rewards and recognition and how to use these tools to inspire your sales staff.

  • You will have an opportunity to learn and share ideas with your counterparts to stimulate new excitement and energy in your office.

  • We will discuss ideas for creating sales territories and account bases that are balanced and present ample opportunity for personal achievement.

  • The importance of setting reasonable expectations and then measuring and monitoring sales activity and results will be discussed to provide you with the tools you need to ensure you can reach team objectives.

  • Sales coaching, is a key role to personnel growth and advancement and you will be provided with a sample coaching template that will help you to break down the responsibilities of the sales role and simplify your ability to provide valuable feedback.

  • Accountability systems are necessary to protect your team members from natural human tendencies and in this session, we will review the key components of an accountability system and how to build one that will result in a performance driven sales force.

  • Learn how to create and use documentation that will make managing easier and enhance your income earning potential.

  • Our discussion will cover the topic of performance reviews that provide critical feedback, highlight achievement, encourage professional growth and emphasize disciplines that require further development.

  • We will review the utilization of the measurement tools at your disposal.

  • Learn how to conduct sales meetings that are valued, efficient and effective for the participants.

  • We will offer you suggestions for self assessing your communication and ideas to increase your abilities.

  • Learn how to leverage your efforts by taking advantage of any sales and technical training that is at your disposal within your organization or externally.

  • We will teach you how to build a strategic business plan that moves you to an advance level of awareness to ensure growth and profitability.

  • The workshop will highlight the importance of your time allocation to ensure accomplishment of your corporate objectives.

  • Our discussion will cover the significant example that you set in your leadership role and the emotional fortitude that is reflected through actions.

  • Gain the awareness required to set the benchmark that encourages others to strive towards new levels of victory.

  • In the finale, we will complete a S.W.O.T. Analysis to highlight what we have learned in this session and what needs to be done so that you can develop your skills as an Elite Sales Manager.

Who Should Attend:
  • Anyone who is new to professional sales management and looking for the tools, techniques and advantages that will get them off to a fast start in their sales management role.

  • Individuals representing companies that are in the process of building a sales force and seek the essential building blocks that will help them establish the structured system necessary for achieving success.

  • Those who have made the transition from a sales role to a management role, but lack the formal training that will give them an advantage to deliver results.

  • Individuals seeking professional advancement from a selling role to a management role and requiring the training for their resume and future job interviews.

  • People working in an environment that is going through a cultural shift and placing new demands upon the sales management that requires them to significantly enhance their management abilities.

  • Anyone who has a team of sales staff reporting to them and is looking for new ideas, techniques and suggestions to help the team meet corporate goals and objectives and move the group forward as a whole.

  • Sales Managers who are always trying to keep ahead of the market and seek out new ideas for self-improvement to stay motivated, focused and energized.

Course Details:
Instructor: Marshall Northcott, Corporate Sales Trainer            (Click Here for PDF Download)
City Date
  Mississauga   October 19 and 20, 2010
  Calgary   October 26 and 27, 2010
  Ottawa   November 2 and 3, 2010
Duration: Two Full Days
Start Time: 8:00a.m.     Finish Time: 5:00p.m.
Training Materials, Lunch and Refreshments Included.
Hotel Information:  Click links (names of cities above)
Individual Course Fee: $597.00 per person, taxes extra
(Discount 10% for 3 or more individuals in attendance at same course from same company-Please use Fax Form to take advantage of discount)
Testimonials:

It's very difficult to pinpoint just a few ideas out of all the information and ideas provided over the last two days.  However, some great ideas with interviewing strategies and implementing permanent positive change stood out.  An overall great course!  By far, this workshop exceeded any expectations or previous courses elsewhere.  Marshall kept things interesting and motivating!  Keep up the great work!

Gerald Kerpel, Sales Manager, Liberty Motor Company Inc.

 

Keys to permanent change - I will start to implement immediately.  Interviewing techniques - first interview is on Friday and I feel more confident from our training.  The workshop is great.  There was a wealth of knowledge with great tools presented that can go into action immediately.  Marshall was great.  Very knowledgeable and kept the program moving and kept the group's attention.

John Pittendreigh, Sales Manager, Clinical Research Dental

 

I learned the importance of implementing measurement tools that will greatly assist me in making accurate and timely business decisions.  I think that the course material reflects the needs of my position.  Marshall delivered the course material in a very effective and engaging manner.  He's a terrific listener and a fantastic facilitator.

Alex Morin, National Sales Manager, Debco

 

Great course and very informative.  I learned the most where people shared their stories.  I realized we have similar issues and even though it was handled differently, there was the same outcome.  Marshall was great, as always!  He is very good at ensuring that everyone participates and gets involved.  He allows everyone an opportunity to share and learn to help them improve.  Very good at keeping the course on track.

Don Cheevers, President, Encompass Perrsonnel

 

Great presentation and it helped me to realize the programs and documentation I need to put into place.  I learned the most from the Dashboard: to realize key indicators of strategic planning.  The workshop was well done and I felt comfortable being a part of it.  Marshall is an interesting speaker and well organized.

Peter Reist, President, Reist Industries Inc.

 

The workshop provided a lot of thought provoking information that had all participants evaluating how we could improve systems, training and mentoring activities when we return to work.  The course content was excellent and left us wanting more.  Marshall is very engaging and knowledgeable in sales and related training.

Bill Koegler, Sales and Application Manager

 

Excellent content and well delivered.  I learned the most from building system processes, accountability systems and effective meetings.  Marshall is professional.  He has good knowledge and background.

Paul Bergin, Sales Manager, Ahearn & Soper Inc.

 

Overwhelming!  I need to do more of this, and so does my entire company if we are to reach the next level.  I learned the most from the sales management dashboard.  This course could be stretched to two weeks!  There is a lot of material!

Nick Manioudakis, National Sales Manager, Stoeger Canada

 

This workshop was organized and well structured. The practical examples helped provide context and improved learning. I learned what current managers use as measurement tools for sales activity. Marshall is energetic, knowledgeable, challenging and his involved approach is effective.
Chad Yurkin, Manager, Smartmarks a Division of Marks Supply

 

Very informative.  Brings things to light with regards to staff feeling they will be measured to grow themselves.  I learned measurement techniques to grow and step out.  Marshall explains very well using very good examples of clarification and personal experiences.

Eric D. Eagleton, Showroom Manager, Kitchener, Marks Supply

 

Good content.  I learned is it important to work closely with your sales reps and that there are many tracking tools available.  There were some repeat ideas but good to drive it home.  The workshop flowed well and I always enjoy Marshall's stories that relate to the content.

Tom Melnychuk, Branch Manager, Guelph, Marks Supply

 

Very informative.  I loved it.  I learned that it is okay to come up with expectations for my sales staff.

Heather Harber, Branch Manager, Windsor, Marks Supply

 

Good workshop.  I learned the core principle sections and the break down of skill sets.  Good job Marshall.

Chris Faulds, Branch Manager, Niagara Falls, Marks Supply