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Elite Training Systems
Module 3 - Rapport and Relationship Building
Common Sales Challenges and Training Needs Addressed in this Workshop:

 

Here is a list that may apply to one individual, several staff or an entire sales team:

  • Creating a comfortable setting, easing tension and connecting with people in a variety of situations and circumstances.

  • Maintaining, building, furthering and growing relationships while remaining focused on advancing business opportunities, revenue growth and acceptable margins.

  • Challenges with basic people skills, those who struggle with human empathy, warmth, compassion and sentimentality.

  • Discomfort with personal or intimate conversational skills including how to initiate them, follow through with them and conclude or transition them to more business related matters.

Workshop Highlights:
  • Learn how you can create more positive first impressions when beginning a new business relationship.

  • Gain insight into how top business professionals create rapport with ease to gain the confidence and trust of those that they meet.

  • Discover the "Compliance Principles" and the role that they play in decision making and professional selling.

  • Explore techniques for avoiding disappointment and letting customers down.

  • Participants will learn the importance of consistency in maintaining long term business relationships as they examine human nature and how clients constantly monitor our performance.

  • You will discover the dangers of assumption and the negative impact it can have on even solid business relationships.

  • Gain valuable strategies for improved client retention through your rapport and relationship building methods.

  • People are influenced by people they like, get the power of rapport working for you!

Who Should Attend:
  • Anyone who is new to professional selling and looking for the tools, techniques and advantages that will get them off to a faster start in their sales career.

  • Those who understand the need for stronger people skills and wish to improve their ability to relate to a broader audience of prospects and customers for increased selling opportunities.

  • People who have strong technical or product knowledge but lack the soft finesse skills that make it easier to connect with a client.

  • Participants who want to raise their consciousness and have a clearer understanding of how to "click" with a prospect.

  • Anyone who has difficulty getting a customer to open up and share their problems, challenges and concerns with their current situation.

  • Those who have a stiff or rigid personality and often feel awkward and uncomfortable when attempting to engage non-business related communications and conversations.

  • Sales people who constantly face pricing objections and want to increase their ability to influence and persuade a prospect or customer to buy.

Course Details:
Instructor: Marshall Northcott, Corporate Sales Trainer        (Click Here for PDF Download)
City Date
  Calgary    October 11, 2010
  Cambridge (CanAmera Corporate Centre)    October 15, 2010
  Ottawa    February 7, 2011
  London    February 7, 2011
  Mississauga    February 11, 2011
Duration: Half-Day
Start Time: 8:00 a.m.     Finish Time: 12:15 p.m.
Training Materials, and Refreshments Included.
Hotel Information: Click links (names of cities above)
Individual Course Fee: $197.00 per person, taxes extra
(for multiple course discounts Click Here for Workshop Fee Details)
(Discount 10% for 3 or more individuals in attendance at same course from same company-Please use Fax Form to take advantage of discount)
Testimonials:

Today, I learned how important it is to broaden my ability to relate to help build rapport.  I need to use more rapport building questions at the beginning of my meetings before moving on.

Cameron Miller, Product Specialist, Phoenix AirMid Biomedical

 

Being conscious of my professional appearance and observing my customers work environment will allow me to build relationships more effectively.  Marshall has great personal stories to demonstrate the principles of rapport building.  His experiences make the concepts understandable and memorable.

Angelo Florendo, Product Specialist, Phoenix AirMid Biomedical

 

I learned a lot from the seeing the steps in selling, what to do first.  Today was great and I really enjoy it and learned a lot.  Marshall is easy to listen to and understand.

Gail Simpson, Customer Service / Sales, Wiring Pro

 

Today, I learned how important it is to build strong long-term relationships.  In my position, I have an opportunity to use this every day with existing and potential clients.  Good material with a lot of great information.  Marshall has great communication and presentation skills.

Honorata Frak, Staffing Consultant, Prior Resource Group

 

Today's workshop taught me how to create trust with clients and that it's okay to take time.  Marshall is very personable and has a way of getting people to open up and participate.

Zel Raickovic, Account Executive, Unitec York

 

The best part of today was the types of questions to ask to break the ice and what to be observant of.  This course is very helpful for someone new to sales.  Marshall is knowledgeable and made the workshop interactive.

Shelley Parsons, Manager, Business Solutions, Armor Personnel

 

Today taught me how to turn my social calls into more business like calls.  I learn something new every time that I am here.

Ryan Edwards, Craig Security

 

Very in depth with a lot of information on specific ideas.  I learned that there is a difference between discounts and underselling.  Marshall makes it easy to learn.

Brad Patterson, Sales Representative, Cambridge Canvas

 

Great information!  I learned the different methods to build on small talk and to avoid the dreaded information dump.

Dave Milne, Technical Sales Representative, John Crane

 

Great atmosphere in the classroom with lots of relevant topic information.  I learned a lot from different rapport building topics and questions and how to build credibility.  Marshall always makes the student's concerns a top priority and focuses on coming through with answers.

Tyler Kelly, Sales Representative, Cambridge Canvas

 

Well done and well received. The modules reinforced and highlighted many of the things they have forgotten but are essential for their success. The rapport building component seemed to really strike home.
Elliot C. Bender, Executive Vice President, NAVASTONE Inc.


It was informative and useful information to be utilized in my growth. I like the interactive personal response sections.
Bill Catenacci Sales Representative, NAVASTONE Inc.

 

Smooth presentation with good delivery of material. Again, clear and effective speaker.
Tom Borelli, Regional Sales Manager, NAVASTONE Inc.


The workshop is insightful and it will be helpful to have these concepts documented.
Bill Tiltman, Regional Sales Manager, NAVASTONE Inc.

 

Good content, created substantial discussion among the sales representatives.
Michael Fulcher, Regional Sales Manager, NAVASTONE Inc.


Marshall is motivational and creates a spark.
Brian Shelfoon Sales Representative, NAVASTONE Inc.

 

Informative and helpful.
Rudy Banks Sales Representative, NAVASTONE Inc.


I found the focus was relative to Navastone sales. Marshall is a good speaker.
Jim Covington Sales Representative, NAVASTONE Inc.

 

Excellent content and presentations. All Marshall's presentations were interactive and included 'real' situations.
Terry Carr Sales Representative, NAVASTONE Inc.


Very well done!
James Eckert Sales Representative, NAVASTONE Inc.

 

I learned the importance of rapport in the grand scheme of sales.  I now know that the phrasing of questions is critical.

Dana Miller, Sales Representative, Labtronics Inc.

 

The class reminded me of things I knew but forgot to do.
Rena Miller, Realtor, Prudential Grand Valley Realty


What I learned today. You can never go wrong with making people feel important It doesn't take away from your ego but it adds to theirs.
Sahar Abdel Sayed, Realtor, Prudential Grand Valley Realty

 

I learned that first impressions are very important.
David Rourke, Sales Representative, Marks Supply Inc.


I enjoyed the seminar today.
Chris Faulds, Branch Manager, Marks Supply Inc.

 

Good workshop, I enjoyed the information.
Jim Parker, Sales Representative, Marks Supply Inc.


Well done, very informative, well presented.
Dave Davies, Sales Representative, Marks Supply Inc.

 

Gives you a boost, re-energizing. I like the group discussion and input of ideas.
Ed Lambert, Sales Representative, Marks Supply Inc.


Very interesting. Well organized! I enjoyed it all.
Diane Beresh, Sales Representative, Marks Supply Inc.

 

I learned the importance of rapport in the grand scheme of sales. I now know that the phrasing of questions is critical.
Dana Miller, Sales Representative, Labtronics Inc.