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Elite Training Systems
Module 6 - Successfully Handling and Overcoming Objections (Theory and Role Playing)
Common Sales Challenges and Training Needs Addressed in this Workshop:

 

Here is a list that may apply to one individual, several staff or an entire sales team:

  • For those who need to learn methods for objection prevention in order to minimize or eliminate many of the objections that they encounter.

  • Objections that can be overcome but due to a lack of skills or understanding they either stall or stop a sales opportunity.

  • Junior, inexperienced, untrained staff or order takers who create unnecessary objections or fail to understand the need to properly uncover customer needs, build value and therefore eliminate objections before they arise.

  • People who become conditioned by and complain to management or who heavily discount because of customer price objections.

  • Individuals who are emotionally impacted in a negative manner (i.e. panic or freeze) when faced with real or perceived customer objections.

Workshop Highlights:
  • In this workshop we will explain to you what objections are, why objections are sometimes a positive sign and how to successfully work through objections to satisfy client concerns.

  • In a group discussion, we will review some of the fears and concerns that salespeople have about objections.

  • We will help you gain a clear understanding of why your perception and interpretation of prospect dialogue makes a huge difference.

  • In the session we will review some basic rules of conduct for managing objections.

  • You will be provided with suggestions and ideas for minimizing the number of objections that you encounter during your client interactions.

  • Learn how to gain an edge that will make the difference when faced with objections.

  • Our final objective is to reinforce the need for planning, preparation and practice.

  • This is a four hour workshop, two and a half hours of theory and one and a half hours of open role-playing to provide the participants with real life examples of how to successfully manage objections.

Click Here for Video

 

Who Should Attend:
  • Anyone who is new to professional selling and looking for the tools, techniques and advantages that will get them off to a faster start in their sales career.

  • Those who encounter a large number of prospect objections in their sales role and want to overcome their apprehension.

  • People who are plagued with price objections from their customer and prospect base.

  • Anyone wanting to learn tips and techniques for minimizing the number of objections that they face on a daily basis.

  • Those who want to learn a systematic approach to addressing objections that is simple and applies to their industry.

  • People who want more resources and tools for managing objections in a calm and professional manner.

  • Sales people who want an opportunity to hear a Professional Sales Trainer answer actual objections that they hear in real life selling scenarios.

Course Details:
Instructor: Marshall Northcott, Corporate Sales Trainer            (Click Here for PDF Download)
City Date
  Calgary    November 22, 2010
  Cambridge (CanAmera Corporate Centre)    November 26, 2010
  Ottawa    March 21, 2011
  London    March 21, 2011
  Mississauga    March 25, 2011
Duration: Half-Day
Start Time: 8:00 a.m.     Finish Time: 12:15 p.m.
Training Materials, and Refreshments Included.
Hotel Information: Click links (names of cities above)
Individual Course Fee: $197.00 per person, taxes extra
(for multiple course discounts Click Here for Workshop Fee Details)
(Discount 10% for 3 or more individuals in attendance at same course from same company-Please use Fax Form to take advantage of discount)

Successfully Handling and Overcoming Objections

(Theory and Role Playing) - Course Outline PDF

Registration Options

Testimonials:

I loved learning about the most common objections and brainstorming ideas and responses.  This will definitely stay with me over the course of my career and personal development.  I enjoyed talking in a group discussion regarding specific obstacles and scenarios.  The course was enjoyable, helpful and connects to what we can relate to on a daily basis.  Marshall is extremely knowledgeable and able to apply his knowledge directly to our field.  He is easy to listen to!  Thank you!

Jennifer Avelar, Sales - New Home Specialist, Reid's Heritage Homes

 

Marshall has extensive sales experience and his examples help me to apply the theory and knowledge to my industry.  Don't be put off by an objection.  Continue the conversation by asking questions to clarify and to uncover an opportunity.  I like the Five Step Process. This is something that I can use.

Vic Mirabella, Account Manager, Priva North America

 

I learned the most from the 5 Steps as a process.  Marshall, this has been very helpful and I find your presentation speaks to our sales team (relatable).  Very comfortable presentation!

Denise Tari, Regional Sales Leader, Reid's Heritage Homes

 

In this workshop I learned great ways to help the customer see value in our products and/or samples.  It is important to be agreeable about objections to open the dialogue.  I enjoyed the conversation at the end, on addressing specific objections.

Kristy van Beek, Inside Sales Representative - Ontario

Clarion Medical Technologies

 

The best part of the course was the five steps to handling objections.  It is easy to practice and follow these steps with each objection.  The balance of theory vs. role-playing (hands on) is excellent!  I liked the theme, don't be blind-sided and distinguish between positive and negative objections.  The instructor was upbeat, energetic and had a good perspective.

Shelly Ellacott, Sales - New Home Specialist, Reid's Heritage Homes

 

I really liked the Five Steps to overcoming objections.  I feel like this will help me move forward in the sales cycle and I am excited to implement the steps into my routine.

Cameron Miller, Product Specialist, Phoenix AirMid Biomedical

 

Love it, thanks!  Marshall is always professional and holds attention while interacting with everyone.

Jackie Krysko, Sales Leader, Reid's Heritage Homes

 

I learned a couple of things today.  First, sometimes you win and some times you learn.  Second, was the five steps to overcoming objections.  The course was great!

Travis Crawford, Sales Representative, Brown Packaging

 

Everything in today's presentation will be of enormous value in my role.  Excellent course and instructor, he kept up the momentum.  Very engaging!

Katy McKay, Associate New Home Sales, Reid's Heritage Homes

 

Today, I learned that I need to prepare more responses to common objections.  Then I need to practice them.

Arend VanEck, Account Manager, MERAK Systems Corporation

 

I really enjoyed listening to other sales reps objections and feedback.  I found the course helpful, it keeps up thinking outside the box.  Marshall is easy to listen to, fun and he keeps the conversation interesting.

Debbie Mosser, Sales Representative, Reid's Heritage Homes

 

What I learned was to ask more questions to get the real root of the objection.  I love the 5 steps approach.  The course is very informative and has a lot of relevance to my job.  Marshall has lots of energy, great insight and relevant examples.

Heidi Wage, Inside Sales, Coherent - AMT

 

I will benefit from the understanding the fear of objections and how it impacts my results.  I must take objections as a positive and learn about client concerns instead of giving up.  Make the client understand instead of always defending.  Enjoyed it very much!  Also enjoyed your CD's - Thanks!

Cindy Varga, Information Director, Reid's Heritage Homes

 

Excellent workshop!  I learned to use the tools of books and others' experience to handle common objections.  Marshall is very good.

Dale Siebold, Sales Representative, Reist Industries

 

It was good to learn different tools than I already use.  I learned how to stay calm and to ask others what their experience has been and how they deal with things.

Derek Tulloch, Sales Representative, Allprint Ainsworth

 

A good, practical course with real life application.  I learned a lot by discussing common objections and their answers - I'm looking forward to receiving the CD.  I will definitely be able to use the 5 step repeatable process.  Well done and at a good pace today.

Dave Milne, Sales Representative, John Crane Canada

 

Very helpful.  I felt comfortable.  Great learning environment.  I learned a lot about understanding objections and the 5 steps to cushion, restate, etc…..  A lot of great information to absorb.  Marshall is very personable, pleasant and has a good rapport with everyone in the room.  He made it very comfortable to ask questions.

Shari Nicklas, Customer Service Representative, Allprint Ainsworth

 

Very educational, informative and insightful.  I learned the most from overcoming objections as it is a huge part of our job.  Marshall was energetic, attentive and full of life.  His explanations were thorough and complete.  I had a great time, thank you.

Drew Croll, Inside Sales, Diversco Supply Inc.

 

Great!  Picked up new information and reviewed and brought back information from other seminars.  As always, customer service presents challenges and this seminar added to information bank on solving them.  Marshall is a wonderful speaker.  He kept attention levels at peak.  There was no nodding off like at some of the seminars I have attended.

Ken Cook,  Customer Service/Purchasing, Diversco Supply Inc.

 

Nice workshop with lots of ‘tricks' to answer customer objections.  I learned to prepare for objections because it will help me in my job.

Stephan Gamelin, Internal Sales/Customer Service, Diversco Supply Inc.

 

Very useful in handling different objections that are thrown at us everyday.  I learned the five steps to overcoming objections as well as sales posture.  Marshall has great confidence and is very knowledgeable with sales techniques.

James Huddle, Diversco Supply Inc.

 

I really like the five steps of objections.  I learned that having to address indifference and skepticism is a usual occurrence.  I enjoyed all the information.

Denice Verschuren, Territory Account Manager, Clinical Research Dental

 

Today's workshop was very informative.  I learned proper questioning techniques and how to address objections.  Marshall is very professional and well organized.

Corrie Evans, Customer Service Representative, Clinical Research Dental

 

I really enjoyed this session.  It was very informative.  Today I learned how to decrease the fear of objections.  I liked the 3 F's.  Wonderful job, Marshall!

Pina Blakley, Territory Account Manager, Clinical Research Dental

 

Very informative and great knowledge that is applicable.  I learned how to handle objections better because they come up on a daily basis.  Great presentation, very fluid and Marshall used great examples.

Jo-Anne Richardson, Sales, Clinical Research Dental

 

It was a very good recap of handling objections.  I learned how to use questions to handle objections.  This workshop was very well-paced.

Murray Skan, Territory Account Manager, Clinical Research Dental

 

Today's workshop had a lot of good suggestions and great examples were provided.  I learned the five steps to overcoming objections.  Marshall is very knowledgeable and was able to relate to our situations.

Wes Heymann, Territory Account Manager, Clinical Research Dental

 

Very well put together.  Good source of materials with a different perspective.  The interactive role-playing was great and we used real life examples.  Marshall is an excellent instructor.

Jill Edwards, Account Executive, Execulink

 

Each training session gets better every time!  I learned the most from the different types of objections and how to use them to our advantage.  Marshall is motivating, a great explainer and has great stories that apply.

Jennifer Robins, Inside Sales, Execulink

 

Today I gained knowledge on how to welcome objections.  I learned how important it is to change my frame of mind.  Very informative.

Pauline Howie, Key Account Manager, Dover Cone

 

Good foundation in terms of theory.  Plus, a very interactive workshop.  I learned how to understand and Identify objections as part of a healthy dialogue within the sales cycle.  Marshall has good energy level and is sincere and sensitive in dealing with each individual.

Michael Carragher, VP, Southport Management

 

Great information with a lot of new ideas for me to use.  I learned the most through the interaction with Marshall and with other participants.  Marshall is professional, friendly and very knowledgeable.

Sharon Essery, Owner, Designs by Sharon

 

Again, some very good, new ideas.  I learned to be prepared with answers and responses to objections.  It shows credibility.

Alan Presley, Project Manager, Signalex

 

Thoroughly enjoyed the course.  It covered everything I anticipated and more.  I learned the most from overlooking objections, the 5 steps and prepare, prepare and prepare.  Marshall is very solid, personable and knowledgeable.

Nigel Day, Area Manager, Sokkia

 

It was great to learn what I was doing wrong.  The best part was the whole set up of the five step process to addressing objections!

Grant Wedzinga, Sales Representative, Rockett Lumber

 

Very informative.  Very unintimidating.  I was able to see objections as a positive and not a negative.  They are an opportunity to show your expertise.

Phil White, Owner, White Advertising

 

Informative workshop!  Qualifying objections is something I have been struggling with.  This module helped lay the groundwork to assist me in overcoming objections.

Jason Filice, Sales Representative, Caster Medical

 

This workshop was very informative. I learned the most from the five steps to overcoming objections. Marshall is confident, knowledgeable. His honest passion is invigorating!
Kevin Browne, Outside Sales, HVAC, Marks Supply Inc.

 

Excellent. There was good information provided. Learning to deal with objections was the most helpful. I am very please with Marshall's performance and the examples he uses.
Lars Nielsen, Sales Representative, Marks Supply Inc.

 

Well presented. As always, very informative. The objectives were met and understood. I found it helpful to understand differentiation between objections, skepticism and indifference. Well done, Marshall!
Dave Davies, Outside Sales Representative, Marks Supply Inc.

 

This workshop was definitely interesting. I learned how to address objections and focus on what is great and not the bad things. Marshall helps you to understand different situations.
Diane Beresh, Sales Representative, Marks Supply Inc.

 

That was one of the best sessions so far. Very useful.
Kevin Bokor, Sales Representative, Marks Supply Inc.

 

Today's session was good. It showed us how to overcome objections. Marshall seems to be positive at all times.
Ed Lambert, Sales Representative, Marks Supply Inc.

 

I feel these modules were applicable in our everyday dealings. I liked it. I learned the most from objections. As an "order-taker" looking to be an "outside rep" it was good to hear some of the objections that I wouldn't normally hear. Marshall was great today. I like the hands on approach and the stories of prior experiences.
Terry Ditmars, Sales Representative, Patene Building Supplies

 

Valuable information. Marshall has tailored strategies specific to our business but it is very beneficial for any company. I learned the importance of prospecting and also knowing how to handle objections. Marshall is enthusiastic and a great sales person. He truly sells the art of selling.
Peter Byl, Sales Representative, Patene Building Supplies

 

Very interesting workshop. I learned the most from the objections portion of the day. I don't need to be afraid to talk to people. Marshall is a very good instructor and I've leaned a lot in my first two sessions.
Roch Barrette, Sales Representative, Patene Building Supplies

 

I think it is an excellent workshop with lots of interaction. I learned how to answer objections and that there really is an answer for each one. Marshall is well spoken and enjoyable to listen to.
Greg Riediger, Sales Representative, Patene Building Supplies

 

A huge eye opener. We covered many issues I typically would never give a second thought to. I learned that the General Benefit Statement is a very, very helpful tool. Marshall is an excellent communicator and wears a nice suit.
Tim Morse, Sales Representative, Patene Building Supplies