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Elite Training Systems
Module 7 - High Impact Client Interviews (Theory)
Common Sales Challenges and Training Needs Addressed in this Workshop:

 

Here is a list that may apply to one individual, several staff or an entire sales team:

  • Lack of or insufficient skill level with qualifying, probing, fact finding, needs assessment or needs development abilities.

  • Low level, non existence or poor application/implementation and consciousness of various questioning skills, types of questions and essential communication concepts and techniques.

  • Poor or unacceptable degree and balance of interactive and attentive listening skills.

  • Immature, unprofessional, disrespectful, unpolished or non-existent communication, needs assessment, needs development, listening, and general consultative sales skills.

  • People who need to learn and develop skills in strategic thinking and questioning approaches.

  • For those that could benefit from learning techniques and skills that will make them proficient in objection prevention.

Workshop Highlights:
  • This workshop focuses on proven sales strategies that should be utilized in a customer interaction prior to the recommendation or presentation phase of the selling process.

  • In this workshop you will learn about the “Four Levels of Consciousness” and how they apply specifically to this topic.

  • You will become more aware of the many skills required to excel as an interviewer.

  • You will discover different types of questions and the value each brings to you so that you can become a more effective communicator.

  • Then we will review how and when to use each of these questioning techniques for greatest results.

  • You will learn how to earn the right to ask questions and learn more about your client and their business needs.

  • Interviewing skills are essential and our discussion will include ways that you can improve your skills in this area for increased success.

Who Shoud Attend:
  • Anyone who is new to professional selling and looking for the tools, techniques and advantages that will get them off to a faster start in their sales career.

  • Sales representatives who need to become more sophisticated in their approach to complex, major account or competitive selling scenarios.

  • Individuals wanting to learn how to establish objectives for client meetings and a method for accomplishing those objectives.

  • People who want to hone their professional selling skills and conduct quality needs assessments with clients and prospects.

  • Those who want to learn and develop skills that make it possible for them to uncover valuable information that can ultimately lead to a positive outcome.

  • Individuals who wish to structure their sales appointments to maximize their efficiency during customer meetings.

  • People who want or need to learn how to improve the quality of their listening skills.

  • Sales people who wish to employ consultative selling techniques and become a value added solution provider for their clients.

Course Details:
Instructor: Marshall Northcott, Corporate Sales Trainer            (Click Here for PDF Download)
City Date
  Calgary    December 6, 2010
  Cambridge (CanAmera Corporate Centre)    December 10, 2010
  Ottawa    April 4, 2011
  London    April 4, 2011
  Mississauga    April 8, 2011
Duration: Half-Day
Start Time: 8:00 a.m.     Finish Time: 12:15 p.m.
Training Materials, and Refreshments Included.
Hotel Information: Click links (names of cities above)
Individual Course Fee: $197.00 per person, taxes extra
(for multiple course discounts Click Here for Workshop Fee Details)
(Discount 10% for 3 or more individuals in attendance at same course from same company-Please use Fax Form to take advantage of discount)

High Impact Client Interviews (Theory) - Course Outline PDF

Registration Options

Testimonials:

The content covered in the combination of Module 7 (Theory) and Module 8 (Role Playing) is one of the most valuable lessons a sales person can focus on to improve performance.  I'm pleased to see that the ideas, lessons and tips learned during these training sessions have continued to be used by my sales team.  They repeatedly come back with their successes and credit to Marshall.  As a Sales Manager it can be hard to measure the value of sales training and determine the return on investment, but in just one opportunity, one of our sales reps used these strategies and came back with an order which will cover the entire cost of all the Elite Training Systems modules for my entire sales team! To actually see results come in months after the training session is a true testament to Marshall's ability to teach.  I totally recommend this training to any company wanting to grow their business.

Jackie McDonald, Sales Manager, E.M. Precise Tool

 

Today I learned how important it is to have clear, identifiable objectives.  Marshall is professional, knowledgeable and was relative to our company's needs.

Mark Morneau, Reliance Home Comfort, Commercial Division

 

Today's workshop was compact, yet full of relevant information.  I learned the type of questions to ask along with examples of those types of questions.  Marshall is an excellent instructor.  There was great flow to the morning, good stories and even a few good laughs.

Tyler Wilson, Account Executive, Allprint Ainsworth

 

Overall, a very well rounded course.  Marshall exceeded my expectation on how Marshall has adapted the course to fit our business.

Richard Gebhardt, Owner, Peak Builders

 

Great.  Excellent theories.  I really enjoyed Marshall's view points.  Great job.  Very upbeat and energetic.

Mark Dupuis, Sales Representative, Cover-All

 

This workshop was very informative and organized, excellent presentation.  I learned the types of questioning and the different scenarios to use them in.  Marshall is very passionate.

Corrie Evans, Customer Service Representative, Clinical Research Dental

 

This workshop was great.  I learned when to use open ended and closed ended questions.  Marshall speaks very well and is very interesting to listen to.

Leeanne Emery, Customer Service Representative, Clinical Research Dental

 

Very detailed!  I learned the most from listening which is what I feel I need to improve on.  Marshall is very good.

Denice Verschuren, Territory Account Manager, Clinical Research Dental

 

This workshop was very helpful to me.  I learned different approaches to asking good questions.  I learned to listen.  Marshall is very enthusiastic and knowledgeable.  He gave good examples.

Wes Heymann, Territory Account Manager, Clinical Research Dental

 

Very interesting and motivating.  Marshall is very eager, motivating and energetic.

Marie-Pierre Pelletier, Clinical Research Dental

 

Good content, very comprehensible.  I learned the most from questioning and listening because I need to improve and practice these areas.  Marshall is very well spoken and uses great examples.

Jo-Anne Richardson, Sales, Clinical Research Dental

 

Excellent! Informative!  He has great ideas that can be implemented with positive results.  I learned the importance of listening.  Marshall provided excellent and easy to follow information and provided great examples during the modules.

Peter Alport, Sales Manager, Clinical Research Dental

 

This workshop really taught me about the different questions to ask and when.  Again, the question portion is something I really need to brush up on.  Marshall is always great.

Grant Wedzinga, Sales Representative, Rockett Lumber

 

Great!  Very interactive.  This session has helped raise my awareness of how I need to ask better questions in order to obtain more productive sales calls.  The best part was the learning the different types of questions and their power.  Great job Marshall!

Michael Carragher, VP, Southport Management

 

Always a please to learn and refresh the sales process.  Awakens you!  I learned the most from new and developing strategies and the four levels of consciousness.  Marshall is a great presenter.

Jill Edwards, Account Representative, Execulink Telecom

 

As always, very good!  Listening not only makes the sales easier, but future dealings with the customer easier too.  Marshall was able to teach key items that will build confidence in a sales call or meeting.

Austin Greavett, Account Executive, Execulink Telecom

 

High Impact client Interviews is informative, interactive and extremely helpful.  I learned the art of listening and the importance of follow-up.  Asking the right questions of the client means getting more information from them.  Marshall is east to talk to, knowledgeable and makes everyone comfortable.

Kevin Barendregt, Staffing Consultant, Prior Resource Group

 

High Impact Client Interviews is the most valuable sales seminar ever!  I learned how important it is to plan and what types of questions to ask and to listen to the client's answers.

Brian Banks, Director of Sales, Bingemans

 

There was a lot of useful information in High Impact Client Interviews.  I will definitely be going over it until it becomes second nature.  Today I learned how to earn the right to ask (and how to ask) people the right questions.

Maya Stojic, Sales Representative, Prudential Grand Valley Realty

 

I value the learning experience I have had from attending many of Marshall's training seminars.  By following the back-to-basics principals he teaches and reading his newsletter, I have had my best year ever.

Dorinda Orser, Sales Representative, Prudential Grand Valley Realty

 

Phenomenal - very motivating.  I learned what a high impact client interview is and earning the right to ask questions.  Marshall is very charismatic, clear, organized, concise.  Very motivational!

Mary Masaod, Sales Representative, Prudential Grand Valley Realty

 

I was very satisfied with this workshop the content was excellent! I learned the power of effective questions.
Tom Melnychuk, Branch Manager, Marks Supply Inc.


Very refreshing. It gave me awareness of some bad habits. I learned how to establish a template to maintain focus to eliminate those bad habits. Very informative.
Tom Kraft, Sales Representative, Burkert Fluid Control Systems

 

Very useful for any salesperson. I had never before considered doing a question template and making a list of objectives before. This workshop definitely gets an A+.
Kieron McConnell, Sales Representative, Burkert Fluid Control Systems


Lots of good information. Reinforces that planning is needed for success. I learned the ways to plan a sales call so that it reminds me to be professional. Great pace, Marshall keeps you interested and thinking.
Todd Lockhart, Burkert Fluid Control Systems

 

Very clear and valuable information. Today, I learned the value of listening skills and the need for improvement.
Harry Aiken, Sales Representative, Burkert Fluid Control Systems


It was a great refresher and I learned some new things as well.
Christoph Neuscheler, National Sales Manager, Burkert Fluid Control Systems

 

Highly informative, a real eye-opener. I liked the listening skills section. I did not realize how poor my ability was to skillfully listen. Marshall is definitely first class.
Tim Morse, Sales Representative, Patene Building Supplies


Very upbeat. These workshops are never boring. I learned the most from the interaction exercises. Marshall is interesting and very professional.
Carlo DeVuono, Sales Representative, Patene Building Supplies

 

Very helpful and entertaining. I learned there are different aspects of thinking outside the box and to solve problems. Marshall is great at keeping things interesting and fun.
John Keller, Sales Representative, Patene Building Supplies


Interesting topics. These are things that should or are a part of our daily activities but are things that are never thought about. And if they were and practiced routinely would make us better in sales. Excellent!
Terry Ditmars, Sales Representative, Patene Building Supplies

 

This section was great, very interesting and informing. I learned the different types of questions; open/closed/bridging. Marshall keeps things going. He is upbeat and interesting. A good teacher and very professional.
Robert Coruzzi, Sales Manager, Patene Building Supplies